Zoulas Communications focuses its communications practice on educational institutions, social and public policy groups, foundations and social services and mental health organizations, religious organizations and other nonprofits. It is a multifaceted public relations and marketing firm offering professional communications and public relations services. The founding president of the firm brings more than 25 years of experience in public relations, print and broadcast media as well as teaching and writing about communications in Greater Boston, Massachusetts, New England and the nation. Zoulas Communications is celebrating its 19th anniversary this year.

Zoulas Communications offers a variety of communications, marketing, advertising and public relations services to clients large and small. It has provided strategic communications planning, community relations, social media and issue management, media placement, public relations audits and crisis communications services for clients. It has produced viewbooks, brochures, annual reports, newsletters, marketing kits, direct mail campaigns, complete conference packages and websites for clients. It has also created and placed print, electronic and web based advertisements for clients.

It has a track record of success with a wide array of clients, including public and private colleges and universities, college loan companies, social and public policy groups, elementary and secondary schools, large and small businesses and professional organizations, government agencies, trade associations and nonprofit corporations. Zoulas Communications has consulted with many top colleges and universities including Wellesley College, Brown University, the University of Massachusetts, Cambridge College and Simmons College.

The firm’s founding president is personally involved in every project. Zoulas Communications combines its talents with other professionals: writers, web designers, photographers, writers and editors and graphic artists to provide truly comprehensive communications services. This strategic approach contributes to clients the expertise and quality assurance of Zoulas Communications while matching the appropriate professionals and budgets for each project.

A hallmark of the success of Zoulas Communications is its credibility with news professionals. Zoulas Communications takes an aggressive, hands‑on approach to story placement. Zoulas Communications uses both the wholesale and retail approaches to media relations and placement. The wholesale method relies on sending out press releases, creating attractive publications or staging news events to get coverage. In the retail approach, Zoulas Communications works closely with clients to find interesting and newsworthy stories and then works one‑on‑one with reporters and editors to identify stories that interest them, their readers and viewers. This approach takes time to develop, but results in stories that clearly showcase our clients program or positions.

Soterios C. Zoulas, president of Zoulas Communications, is a veteran public relations practitioner, with more than 27 years experience, including positions as director of public affairs for the Massachusetts Board of Regents of Higher Education, and director of media relations for the Massachusetts Board of Education and director of communications at the Annenberg Institute at Brown University.

Mr. Zoulas was chair and associate professor of communications in the Communication Arts Department at Eastern Nazarene College in Quincy, MA for 8 years. He has taught communications, government, and history at Quincy College. He chaired the communications department there for three years and was chair of the faculty senate for two years. He has also taught at Brown University, Assumption College, Framingham State College Pine Manor College and Newbury College. He holds a bachelor’s degree in philosophy from Boston University and a master’s degree in history from Assumption College. He attended the Kennedy School of Government‘s Shorenstein Center for Press, Politics and Public Policy at Harvard University. He pursed an Ed.D at the University of Massachusetts, Amherst. He is an accredited member of the Public Relations Society of America.

Mr. Zoulas was nominated for National Emmy award for the documentary, Michael, Susan and Stephen that he co-wrote, co-directed and co-produced with Ron Rosenbaum. The documentary film was awarded a national media award by the ABC network. He also produced and hosted a radio talk program for WRKO for eight years where he won three regional radio awards. The Massachusetts State House Press Corps also named him the best public relations officials in state government. Mr. Zoulas has also lectured on media throughout the US, the UK and Europe. He has presented academic papers on the media at various conferences in the US, UK and Europe. He has also organized several conferences on press, politics and policy during the past ten years in Cambridge and Boston MA, Providence, RI, Houston, TX and San Francisco, CA, Oxford University, Oxford, UK and Tsamantas, Epirus, Greece. He has published essays and articles in various publications including the Boston Herald, Worcester Telegram & Gazette, and New England Journal of Higher Education, Hellenic Chronicle, The Greek-American, Annenberg Institute, Hellenic Voice and the online site, All About Public Relations.